Asher anchors new-look CNN Marketplace Africa

Asher anchors new-look CNN Marketplace Africa

British-Nigerian CNN anchor Zain Asher is now fronting the network’s premier weekly business show about the continent and its place within global markets – CNN Marketplace Africa. The Facetime interview segment in CNN Marketplace Africa is sponsored by Dangote Industries Limited (DIL).

Asher, who has a deep knowledge of business issues, is expected to break down the economic trends affecting Africa and interview the business leaders making and shaping the continent. As Africa enters an unprecedented period of forecasted growth, CNN Marketplace Africa will report on the changing industries and sectors, and get answers from the leading CEOs and entrepreneurs at the top, on and off the continent.

This is part of CNN International’s efforts to overhaul its major Africa-focused shows as the network reaffirms its commitment to covering the continent’s trends, culture and personalities. The show retains its same established weekly slots on CNN International.

The latest independent EMS research from Ipsos Mori shows that every month CNN reaches 59% of Africa’s upscale population via TV and digital platforms, well ahead of any direct competitors on every cross-platform metric.

“These changes to CNN’s Africa output reflect the dynamic and seismic change taking place on the continent today,” said Ellana Lee, Senior Vice President at CNN International. “By bringing Zain Asher on board and completely refreshing two of our most-loved business and culture features shows we aim to uncover even more rich, vibrant and powerful stories and trends about modern Africa. With this unrivalled portfolio of five separate Africa content strands, CNN will continue to tell the world about this wonderful and inspiring continent.”

Publication date is 5/27/2015

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